Those quiet ones were probably my best prospects. The thinkers. The careful ones. The ones who actually READ everything before deciding.
I was the ONLY one bringing in leads. My team? Struggling. Frustrated. Some quietly quitting.
I followed the news of 1Fit's collapse with a lot of empathy and compassion, because I saw my own business failure playing out in real-time.
The difference between closing down with dignity vs bankruptcy often comes down to timing.
If only I had managed to negotiate 50% lower rent, yes, I would've survived longer. Maybe even turned a small profit some months. But a scarier truth crept up on me: I would've been trapped longer.
I look at realistic daily sales FIRST. Then ask: "Can I build a profitable business around this?" If the answer is no, I don't add costs hoping for miracle upsells. I find a different model.
Check out this math: Target income: RM20k, Money invested: RM200k, Monthly overhead: RM25k, Final debt: RM60k
The energy you use to hide your failures is the exact energy you need to deliver your message.
When you NEED the sale, clients sense it like sharks smell blood. When you DON'T need it, suddenly you're the prize they're competing for.
"How many units of my bread-and-butter product must I sell daily just to break even?"Not your premium package. Not your dream scenario. Your basic, reliable, everyday sale.
The same boss who signs RM100k cheques without blinking would interrogate a RM250 expense.
Small businesses don't fail dramatically.They bleed out slowly.RM500 loss this month. Break even next month. Small profit. Then RM2,000 loss.
