Why playing small caused me to lose big

RM20k per month.

That was my big entrepreneurial dream. Looking back now, bodoh gila.

Not the dream itself - RM20k is decent money. But the way I chased it? Madness.

Check out this math:  

• Target income: RM20k

• Money invested: RM200k

• Monthly overhead: RM25k

• Final debt: RM60k

You see the problem? I spent 10 TIMES my income goal just to START. Then committed to overhead that exceeded my target income. The math so stupid, I'm a bit malu to write it.

But here's the real tragedy... There were guys making RM20k with:  

• No shop

• No inventory

• No RM25k overhead

• Less than that on startup cost

While I burned RM200k, they built RM20k businesses from their bedroom.

I ultimately realized that what killed me was playing small.

"Wait Kon, you spent RM200k - how is that playing small?"

Because my THINKING was small. When you aim for RM20k, your brain works at RM20k level. Your creativity operates at RM20k. Your problem-solving thinks RM20k solutions.

That's why I threw money at everything. Can't get customers? Call friends. Sales dropping? Give discount. Still struggling? Hire more staff. RM20k thinking in a RM200k investment. Until I had nothing left.

Meanwhile, entrepreneurs with RM20 MILLION mindsets were solving problems with creativity, not credit cards.

They asked different questions:  

• How can I deliver 10x value at this price?

• What would make customers HUNT for my product?

• How can I become THE authority in my space?

While I asked: "How to survive this month ah?"

As Myron Golden taught: "At the highest levels, entrepreneurs are paid according to their creativity, not their activity."

But when you're playing small, creativity dies. You're too busy firefighting to innovate.

The lesson I learned is that: Stop putting caps on what you think you can earn.

Not because you'll magically hit millions tomorrow. But because uncapped thinking forces uncapped creativity.

When I stopped thinking "How to make RM20k" and started thinking "How to create RM1mil value"...

Different ideas emerged. Better solutions appeared. Bigger opportunities revealed themselves.

Suddenly I saw:  

• Systems that scale without scaling costs

• Ways to multiply value without multiplying effort

• How to command premium prices by becoming irreplaceable

The same brain that couldn't figure out RM20k profitably... Started seeing RM30k months as inevitable once I removed the ceiling.

Now I use AI to amplify this uncapped thinking. Not to replace creativity - to enhance it.

AI helps me:  

• Sharpen my offers

• Craft authority content

• .... and doing so consistently.

The entrepreneur who burned RM200k chasing RM20k? He was working hard but thinking small.

Today, I work smart and think unlimited.

Want to see how AI can unlock your uncapped creativity? I'm showing my complete AI-enhanced business building system.

From crafting irresistible offers to building market authority - all without burning cash on overhead.

Reply to this email and I'll send you details.

Because the real hard work isn't in grinding more hours. It's in thinking bigger than your current reality allows.

Always cheering you on,

Kon