The hidden cost of needing every sale

"Watch how client behavior transforms when they sense you don't need their business to survive."

Felix Tay wrote this. Guy makes five-figure USD monthly with just 2,000 followers.

That line hit me like a truck.

Because I've been on the wrong side of that equation.

There was this one client project I took on...

I needed that sale. Rent was due. Payroll coming up. My RM25,000 monthly overhead breathing down my neck.

So when the scope started expanding, when the requirements kept changing, when I should have renegotiated...

I said yes.

Add a bit more lah, no problem
Deadline don't make sense, can do.
Price barely covered cost, jalan

Why? Because I needed his money more than he needed my service.

And he knew it.

Here's what nobody tells you about desperation sales - you pay twice.

First payment: Your integrity. That sick feeling when you know you're compromising. Second payment: Actual money. Because desperate vendors attract situations that squeeze every drop.

That "big sale" I was so proud of? Ended up losing money on it. Had to compensate for rushed work. Deal with endless revisions. Handle complaints.

All because I took on work I wasn't properly equipped to deliver at that price point.

Felix's point wasn't just about positioning. It was about power dynamics.

When you NEED the sale, clients sense it like sharks smell blood. When you DON'T need it, suddenly you're the prize they're competing for.

But here's the thing...

How can you NOT need the sale when rent is RM8,000 and salaries are RM15,000?

That's RM23,000 you MUST make before you even eat.

The answer hit me after my business collapsed:

You can't position yourself as the prize when overhead has you by the throat.

It's not about confidence. It's about mathematics.

When your monthly nut is RM25,000, every prospect becomes a lifeline. When it's RM500, you can actually evaluate: "Can I deliver excellence at this price?"

This is why I rebuilt differently.

No office rent eating RM8,000. No fixed salaries draining RM15,000. Any recurring cost that has no end - I say no.

Now when someone approaches me, I ask myself:

• Can I genuinely help them?

• Will this be a win-win arrangement?

• Can I deliver excellence within their budget?

Not: "How fast can I close this to make payroll?"

The irony?

When you stop needing every sale, you close more sales. Better fits. Fair prices. Mutual respect.

My goal now is simple:

Help overworked entrepreneur parents build businesses where desperation never enters the equation.

Want to experience this for yourself?

I'm opening up my Business Blueprint programme - 30 days to test drive my exact low-overhead model.

No obligations. No pressure to continue.

Just 30 days to see if building without desperation works for you.

You'll learn:

• My complete overhead elimination strategy

• The AI tools that replace expensive staff

• How to attract instead of chase clients

• My exact framework for evaluating any business opportunity

If this approach resonates with you, if you're tired of needing every sale...

Join me in building differently. [CLICK HERE FOR FULL DETAILS]

Always cheering you on,

Kon