What they didn't see before the $100M weekend

Alex Hormozi became talk of the town. Set a world record.
Made $100 million in one weekend.
Title of his book? $100M Money Models 
Man literally walked his talk.

While fans couldn't stop gushing and haters scrambled for things to criticize...
I celebrated for the man: It CAN be done.

A lot of people say now is "challenging economy"
Nah. Someone went and made USD 100 million.
In 72 hours. On a livestream.

The question isn't whether can do or not.
It's how can we do it?
What can we learn from this?

Here's what I see. Hormozi didn't really make $100M from one weekend's work.
He made it from showing up for his audience year after year.
Cultivating community. Nurturing relationships.
Giving insights and value.
No fast tricks. No overnight magic.

His "overnight success" was a six-year marketing campaign that cashed out in one weekend.
Think about those six years.
The videos nobody watched at first.
The content that got 10 likes.
The advice given to empty rooms.
The posts that nobody layan.
The darkest moments we never saw.
All leading to that one weekend where everything clicked.

During those years, Hormozi had to show up consistently WITHOUT expecting anything back.
Gave generously upfront. No strings attached.
By the time he finally pitched? People were ready.

Some wanted bigger transformation.
Some wanted closer access.
Some just wanted to pay him back for all the free value.

Easy to say "show up consistently" right?
But here's where most of us fail.
You need to sustain yourself through this generous building phase.
I learned this the hard way in my car wash business.

I showed up. Served every customer best I could. They loved me.
Problem? My cash didn't last through the gestation period.
RM27k monthly bleeding me dry while I built trust.
Crashed and burned before harvest time.

Lesson carved into my soul:
ALL businesses need gestation period to build value and trust.
But you MUST have either:  

• Enough reserve cash to survive, OR

• Stable income stream while you build

That's why network marketing makes sense for regular people.
No operating costs eating you during gestation.

Keep your job. Build on the side.
Your employer is your biggest client that is paying for your overheads.
Focus on building value, not chasing sales.

When you finally "cash in"? People can't wait to buy.
Not because you tricked them.
Because you've been depositing value for months or years.

Hormozi's $100M weekend wasn't lucky.
It was inevitable after 6 years of deposits.
And I truly salute the man for his remarkable achievement.

I'm building my own 6-year campaign now.
Daily emails. Honest stories. Real value.
Not expecting anything back yet.

When I finally have something worth $100M to offer?
The foundation will already be there. Want to build alongside me?

I'm documenting 3 people's journey as they build without desperation.
Using network marketing as the vehicle. Current income as the fuel.
Long-term thinking as the strategy.
Put your name in this form if you're ready: https://forms.gle/bmQquTWDQAKqfS1c9

This isn't about quick wins.
It's about inevitable success through consistent deposits.
The $100M weekend starts with Day 1 of showing up.

Always cheering you on

Kon

P.S. Hormozi gave value for 6 years before his big ask. Most network marketers ask for the sale on Day 1. See the difference? Build first. Cash in later. The harvest always comes after the planting.