Welcome to The Drive to Freedom

Welcome to The Drive to Freedom.

There I was... sitting in my shop alone, staring at the pile of bills in front of me - rental, utilities, and also my crew's salary. While wife and daughters were at home getting ready to sleep.

My business was bleeding RM25,000 monthly in fixed costs, and I had just borrowed money from my brother to keep the doors open.

Not just stressed. Not just tired.

Broken.

That moment hit different because I started this business in January 2022 thinking it would give me more income AND more family time. That was the dream lah.

Instead, I got: A business draining RM25,000 monthly whether we made money or not 12-hour workdays that kept me from seeing my kids A grocery budget slashed from RM500 to RM300 per week The shame of borrowing money from both my brother and father * Sleepless nights wondering which bill to pay next

But sometimes, rock bottom becomes the foundation for breakthrough.

That's why I'm starting this newsletter. Every week, I'll share real lessons from my entrepreneurship journey - both the failures AND the solutions I've found. My mission is to help fellow entrepreneurs avoid the painful path I took.

Here's what you can expect from me: 1. Raw honesty about business realities - no sugar coating 2. Specific numbers and real calculations, not vague promises 3. Practical tools I've developed to evaluate business sustainability 4. Clear offers to help you avoid my mistakes (yes, I'll be selling solutions)

If you're tired of motivational fluff and want real, practical guidance on building sustainable income without sacrificing family time, you're in the right place.

Fair warning: I'll make offers in these emails for tools and systems I've created. There's no obligation to buy, and no hard feelings if you unsubscribe. But everything I offer will be based on real experience and focused on helping you avoid the expensive lessons I learned the hard way.

Here's to your drive to freedom, Kon

P.S. Tomorrow, I'll show you the exact pivot I made that's allowing me to fetch my kids from school 2-3 times a week while building more sustainable income than my previous business ever generated.