My "crap" videos are selling more cars

Author

Kon
May 13, 2025

15 years writing about cars, I actually never wanted to show my face.

No joke.

From 2009 to 2017, people only knew my name from magazines and website. I wanted people to recognize my work, not my face.

People kept asking me to start YouTube:

  • "Your reviews very good la, must do video!"

  • "Now everyone watching YouTube, you should try!"

  • "Why don't you start your own channel?"

But I always had some excuse:

  • "Need to have crew and equipment la."

  • "I cannot video like Top Gear standard."

Actually all these are bullshit la. I was just scared.

Then in 2017, something hit me hard: I watched people who came after me in the industry starting to surpass me on social media. These fellas just whip out their phone and start recording.

Meanwhile, I'm still hiding behind my keyboard like some kind of hermit.

That's when I decided: Screw it la.

I started uploading videos:

  • No fancy equipment

  • Basic editing only

  • Sometimes audio also not clear

  • Lighting all over the place

  • Just me talking naturally about cars

You know what happened?

Comments saying my videos are crap? Got la.

But you know what else I got?

  • "Bro, which car better ah? Can advise?"

  • "Looking to buy this model, what you think?"

  • "I bought this car after watching your review!"

  • "Your honest opinion really helped me decide"

What's really interesting is this... 15 years ago, we needed permission to share opinions:

  • Need editor to approve

  • Need radio DJ to pick your call

  • Need TV station to give airtime

  • Need platform owner to say "ok"

Today? Anyone with phone can reach thousands of people. For free somemore!

And here's the crazy part:

All those super polished, high production videos? People watch for entertainment.

My raw, unpolished reviews? People actually use to make RM200k-300k decisions.

We're living in crazy times:

  • Free platforms everywhere

  • Algorithm sends your content to interested people

  • A.I. tools help you create more content faster

  • Everything accessible from your phone

The opportunity now is massive because most people still figuring out how to use all this.

Want to know the exact system my team built to:

  • Attract people who resonate with your content

  • Build a community that trusts your opinion

  • Use A.I. to multiply your content output?

Join our 90-minute masterclass this Saturday, 17 May 2025, 2pm: https://futureofainetworkmarketing.com/join

Always cheering you on,

Kon

P.S. Stop waiting to be "ready". The best time to start was yesterday. The next best time is now.