I recruited 50 strangers, but can't sell to my friend

A little over a year in network marketing, I've built organization of over 50 people.
Less than 5 are people I'm personally close to.

In a business famous for alienating friends and family,
I'm actually better at recruiting strangers.
Not bad hor?

I had a system that worked.
Content attracts leads → They fill form → I reach out → Send video → They watch → Blueprint meeting → Yes or no.
Simple. Clean. Effective.

But last week, old friend called.
Expressed interest in my business.
Wah, syok lah. Finally someone I know wants to join!

I threw my system out the window.
Straight away ajak yumcha. Short cut all the process.
After all, we've known each other 10+ years.

The meeting? Complete disaster.
Couldn't get my presentation together.
Points all over the place. Didn't sound coherent at all.
Like suddenly forget how to speak English.
Naturally, didn't make the sale.
Thank God kept the friendship. But the lesson hit me hard.

I spent a week reflecting why my system worked better with strangers.
Because it creates proper context.
Proper framing. Proper expectations.

When stranger goes through my process:

• They consume my content first

• They raise their hand by filling form

• They watch video to understand the business

• They come to meeting already half-sold

By the time we meet, they're educated, interested, and ready.
My friend? He came curious. He knew I doing network marketing.
But I gave him no context. No education. No mental preparation.

Just "Hey bro, tell me about your business."
And I tried to compress 1.5 years of conviction into 45 minutes of rambling.
Epic fail.

Personal relationships open doors, yes.
But context still matters for closing sales.
My 10-year friendship meant nothing in that meeting room.
Because I abandoned the very system that made me successful.

Here's the real insight. Your friends aren't easier to recruit.
They're actually harder.

With strangers, you follow process.
With friends, you think can short cut.

With strangers, they respect the structure.
With friends, everything becomes casual.

With strangers, it's business.
With friends, it's "help me out lah."

No wonder network marketers burn through friends first.
We approach them all wrong.
The solution? Treat friends like professionals.
Put them through same process as strangers. Let the system do its work.

If they're really interested, they'll follow.
If not, friendship preserved.

I'm looking for 3 people who understand this.
Who want to build without burning relationships.
Who respect systems over shortcuts.

Not because friends don't matter.
But because systems protect friendships.

Reply "SYSTEM FIRST" if you get it.

Building business the right way.
Where strangers become partners and friends stay friends.

Always cheering you on

Kon

P.S. When you contact me, if what you receive is anything other than a video explaining the nature of my business, you have the right to slap me.