- The Drive to Freedom
- Posts
- How targeting fewer people made us more money
How targeting fewer people made us more money
People always say Facebook ads very expensive. I also kena. In my previous business, I burned through thousands in Facebook ads. Zero results.
In the last couple of months, my mentor and I have been running an ad campaign targeting only network marketers. Super specific audience.
The results shocked us. We spent less, but the leads were high quality. People didn't just show up, they engaged, and many bought our offer
Our FREE webinar became profitable. And those who bought kept asking for more.
Last time, in my previous business, I was like those guerrilla soldiers in the movies - spray bullets everywhere, hope something hits.
Anyone with a pulse, got money to spend, maybe interested in my stuff .... my ads went to them.
End result? Waste money only la.
So, this time, instead of trying to reach everybody. We decided to be super specific on who we wanted to serve, and we created messages that spoke to their specific problems.
We used language they understand. Addressed their real fears, offered relevant solutions.
The result? Right people come in, wrong people stay away. No need to convince anyone. No need to hard sell.
The people who showed up already resonated with our message.
This is why I'm super excited about my upcoming workshop.
I'll show you:
How to use A.I. to find your perfect audience
Create messages that attract the right people
Build content that makes sales without selling
Turn free events into profit centers
Follow this link to sign up: https://www.notion.so/Customer-DNA-Decoder-From-Marketing-Mystery-to-Message-Mastery-1f23dc138f3580ed84b2ee55f0dffe3c
Always cheering you on,
Kon
P.S. Stop trying to please everyone. Start being perfect for someone.